The Relationship Between Technology and Trade Publishing
[Approximate Reading Time : 4 mins] There’s a popular misconception that ebooks and online writing communities will make traditional trade publishing obsolete. The truth is publishers can work hand in hand with online writing communities and use emerging technology to help authors thrive. The Ways Emerging Technology Is Changing the Publishing Landscape While it’s true […]
Trends To Watch Out for in Trade Book Publishing in 2019
[Approximate Reading Time : 4 mins] The publishing industry is a fast-moving sector where trends can be difficult to predict. However, in 2019 there are a few factors indicating where the trade book publishing sector is headed. Keeping an eye on these factors and the possible outcomes from the trends can help publishers stay ahead […]
3 Reasons Publishers Should Invest in Technology
[Approximate Reading Time : 4 mins] The world of publishing has drastically changed in the last 20 years with the introduction of new platforms, technologies and consumer expectations. Unfortunately, not all companies feel they’ve kept up with the times: Approximately 25 percent of publishers feel they’ve fallen behind their industry peers. One way to close […]
Trade Publishing: How a Data-Driven Approach Can Help You Identify New Voices and Perspectives
[Approximate Reading Time : 4 mins] Data is the driving force behind any business’s growth, as data helps businesses identify new markets, pinpoint what they are and are not doing to drive customer engagement and brand loyalty, and discover ways to tap into industry trends. More importantly, data helps businesses get up close and personal […]