Judge a Book By Its Cover!
[Approximate Reading Time : 4 mins] Countless studies reveal that the human brain processes images significantly faster than it does words, and that images can make us feel a sense of connection or even disconnect. Because of this, Huffington Post suggests, publishers who rely on the motto, “Never judge a book by its cover,” are […]
Self-Publishing and Overcoming Readers’ Preconceptions
[Approximate Reading Time : 4 mins] Self-publishing has come a long way in the past few years, but that doesn’t mean all readers embrace it. In fact, readers frequently skip self-published books, whether purposely or subconsciously. Instead, they read the books that are promoted through mainstream channels and that have been vetted at multiple levels. […]