Harnessing Current Liminality Period in Business to Ensure Certainty
[Approximate Reading Time : 4 mins] The term “liminality” was coined in the early 20th century by French anthropologist Arnold van Gennep. According to Gennep, liminality was the period between two phases of life, such as adolescence where we transition from childhood to adulthood. The long-drawn-out COVID pandemic has placed us in a similar […]
Levels of Uncertainty and Strategic Approaches That Work
[Approximate Reading Time : 4 mins] Businesses face uncertainties in a continuously changing business environment. How organizations prepare themselves for these uncertainties shapes their future. Uncertainties can be categorized into levels, with each having a set of processes that help you understand the weightage of the decisions. The Four Levels of Uncertainty Level 1: Single […]
Leveraging Technology and Modern Solutions for Business Certainty
[Approximate Reading Time : 4 mins] The term “business certainty” has taken on a whole new meaning in recent times, with the COVID-19 pandemic adding to existing challenges. Thus, it becomes necessary that you pull out all stops to instill confidence in clients and bring about business stability. Harnessing new technology and innovative solutions to […]
How Business Certainty Can Lead to Client Persuasion
[Approximate Reading Time : 4 mins] There is no doubt that certainty is crucial in shaping human behavior. The more certain you are of something, the more it will influence your decision. Reinforcing business certainty can lead your customers to buy and spend more. People who are confident about their opinions and beliefs are likely […]
Value Creation and Appropriate Promotion to Ensure Business Certainty
[Approximate Reading Time : 4 mins] When we speak about value creation in business, it is not just about the monetary aspect such as profits and share price. Anything that ensures the long-term success and well-being of the company can be termed business value. This includes gaining and retaining the goodwill of customers as well […]
How Uncertainty in Business Can Actually Create Opportunities
[Approximate Reading Time : 4 mins] For companies everywhere, business certainty has moved to the back burner. Erratic circumstances seem to be the norm lately, and adaptability is necessary for survival. While just getting by is better than failing, what if your company can create opportunities from uncertainty? Is it possible to thrive during an […]
The Case for FP&A in Enabling Business Certainty in Uncertain Times
[Approximate Reading Time : 4 mins] Many companies all over the world are navigating challenging territory, with the COVID-19 pandemic disrupting their raison d’être or, to a lesser extent, the degree of consumption of their services and products. Uncertainty bedeviled businesses in 2020; with the second and third waves of the pandemic flowing and ebbing […]
Uncertainty to Certainty through Smart Decisions
[Approximate Reading Time : 4 mins] Decisions are what move the business forward. Decision-making does not remain the same every time. The need for another decision arises as the scenario, market, or environment changes, making the previous decision’s effect insufficient. How can quality decision-making during certain risky and uncertain times be optimized, and how to […]