Harnessing Current Liminality Period in Business to Ensure Certainty
[Approximate Reading Time : 4 mins] The term “liminality” was coined in the early 20th century by French anthropologist Arnold van Gennep. According to Gennep, liminality was the period between two phases of life, such as adolescence where we transition from childhood to adulthood. The long-drawn-out COVID pandemic has placed us in a similar […]
How Business Certainty Can Lead to Client Persuasion
[Approximate Reading Time : 4 mins] There is no doubt that certainty is crucial in shaping human behavior. The more certain you are of something, the more it will influence your decision. Reinforcing business certainty can lead your customers to buy and spend more. People who are confident about their opinions and beliefs are likely […]
Simple Steps to Certainty
[Approximate Reading Time : 4 mins] Businesses have their ups and downs all the time, but it does not prepare them for a crisis. Last year saw companies take a major hit in revenue due to COVID-19. Some continued to stay in business through proper management and quick decisions. Some found their luck empty and […]
What Are the Factors That Underpin Delivery of Certainty during Uncertain Times?
[Approximate Reading Time : 4 mins] As we continue to adapt and adjust to the new normal, businesses need to adopt and employ collaborative strategies that can ensure delivery of certainty despite violent shifts in the landscape. It won’t be an understatement that whatever strategies worked in the pre-pandemic world will be rendered largely moot […]