Harnessing Current Liminality Period in Business to Ensure Certainty
[Approximate Reading Time : 4 mins] The term “liminality” was coined in the early 20th century by French anthropologist Arnold van Gennep. According to Gennep, liminality was the period between two phases of life, such as adolescence where we transition from childhood to adulthood. The long-drawn-out COVID pandemic has placed us in a similar […]
How Business Certainty Can Lead to Client Persuasion
[Approximate Reading Time : 4 mins] There is no doubt that certainty is crucial in shaping human behavior. The more certain you are of something, the more it will influence your decision. Reinforcing business certainty can lead your customers to buy and spend more. People who are confident about their opinions and beliefs are likely […]
Uncertainty to Certainty through Smart Decisions
[Approximate Reading Time : 4 mins] Decisions are what move the business forward. Decision-making does not remain the same every time. The need for another decision arises as the scenario, market, or environment changes, making the previous decision’s effect insufficient. How can quality decision-making during certain risky and uncertain times be optimized, and how to […]