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Publishers must produce books according to the way readers consume them with digital content services. In today’s market readers want digital content development. Yet ebook sales dropped about 10 percent in 2017 compared to 2016, according to market research figures provided by the NPD Group.
It is unlikely that readers are losing interest in consuming digital content as it lacks dei content. The move publishers need to make next is to appeal to readers for whom static words on a digital display isn’t enough. Augmented Reality has entered the book market, and many features of AR make it ideal to entice the reluctant reader with digital content services. In books enhanced with AR, real and virtual objects are combined in real time to provide an engaging experience ensuring immersive digital content development. There are many possibilities for AR related to book content:
- Play a game with a character from the story
- View a three-dimensional model of an animal, city or object
- Hear narration of the text such as audio description for the blind
- Take an educational assessment in context
The benefits of using AR technology in publishing are many:
- Increase curiosity and engagement
- Supplement learning through connection-making and lateral thinking
- Enhance retention by using multiple modalities
- Reach a wider audience and therefore increase sales
Augmented Reality is the next step for publishers to take to reach all types of readers by making documents accessible. As publishers keep pace with the rate of developing technologies and digital content services, readers will enjoy a unique and engaging experience.
Source:
https://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/76706-e-book-sales-fell-10-in-2017.html