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The Americans with Disabilities Act was passed to ensure that individuals with disabilities have the same opportunities and rights as everyone else using digital accessibility services. When content uses accessible EPUB for digital accessibility compliance, people with visual, auditory, physical, speech and neurological issues can use assistive technologies that enable engagement with the information. Examples include utilizing EPUB and accessible PDF conversion services instead of scans allowing screen readers to access the content, adding captioning to videos, and using captcha tests that are fully accessible for a range of software accessibility tools.
Maximize Engagement
Accessible EPUB is about more than just making the text and images on digital documents larger. It is a specification that requires the use of techniques that enable the document to have the following qualities:
- Accessible, meeting all EPUB and WCAG 2.0 requirements, ensuring digital accessibility services
- Discoverable, conforming to the metadata requirements
- Optimized, enabling the use of assistive technology to fully interact with the content
Accessible PDF, PPT and Word enables users to recognize line art, formulas and tables making documents accessible. Accessible ePUB3 provides a logical reading order, tagging tables and semantic structuring. Other accessible formatting techniques include adding alt text to images, subtitles, transcription/audio sync and podcast transcriptions.
Access Disposable Income
Content abounds online in the form of blog posts, whitepapers, surveys and reports. Companies and individuals use it to do the following:
- Grow their audience
- Generate new leads
- Increase brand awareness
- Improve brand perception
For content to do its job, it needs to contain information that the audience finds valuable enough to engage with and share. It’s estimated that more than 57 million people in the U.S. and over one billion people worldwide have a disability that makes it difficult or impossible to read or engage with content that does not comply with digital accessibility compliance or WCAG standards. This means there is an estimated three trillion dollars of untapped disposable income available to companies that can tap into this audience through digital accessibility services.
Amnet is committed to pursuing digital equality. Contact us to find out how we can help you meet your digital accessibility services objectives, comply with WCAG regulations and improve performance of your content marketing dollars.