Creative Publishing Provides Unique Reading Experiences
[Approximate Reading Time : 4 mins] Publishers must combine information from authors, editors, critics, investors and designers to produce a product that will be enjoyable for readers. This effort takes significant creativity and diligent planning. When publishers present content in the most attractive manner and focus on strategies to maximize content consumption, readers will enjoy […]
Characteristics of a Quality Publishing Service Provider
[Approximate Reading Time : 4 mins] Service providers deliver value to publishers by supplying them with necessary pieces to the publishing machine. A service provider may offer editing, art and design or production services to help publishers operate their business. Because many authors prefer the all-in-one option of a publisher, partnering with a publisher will […]
How To Set Your Indie Book Up for Success
[Approximate Reading Time : 4 mins] The number one trait you need to become a successful independent author is drive. Without a publisher behind you, you’re the sole person responsible for getting your book to market. While you’re focused on writing, there are likely some elements you haven’t given much thought to. These can be […]
Benefits of a Cloud-Based Metadata Management System
[Approximate Reading Time : 4 mins] Many publishers use Excel sheets for their metadata management. However, the more information and the more users you have, the more cumbersome it becomes. You can turn to a CMS as an alternative, but it is an expensive option that often requires a dedicated staff person to properly maintain […]
Celebrating Global Accessibility Awareness Day
[Approximate Reading Time : 4 mins] Today. May 17, is Global Accessibility Awareness Day (GAAD).The purpose of GAAD is to get everyone talking, thinking and learning about digital (web, software, mobile, etc.) access/inclusion and people with different disabilities. Globally, the disability community represents a formidable demographic of over 1.3 billion (57 million in the US […]
How To Increase Accessibility in Your Advertising
[Approximate Reading Time : 4 mins] Online advertising is projected to rise in spending over the next several years while print ad spending is expected to stay flat or decline, reports MarketingCharts. Even television is projected to see slow growth. This can be attributed to the viewing habits of consumers who are becoming more and […]
4 Ways Artificial Intelligence Is Changing Publishing
[Approximate Reading Time : 4 mins] Artificial intelligence is increasingly finding its way into the business world, and the publishing industry is no different. In fact, many different publications are already incorporating AI into their practices. Here are four ways you can expect to see publishers use AI in the near future. 1. Automating Tedious […]
Ask for It All in an Indie Book Publisher
[Approximate Reading Time : 4 mins] You may have finished your book, but you’re not a world-renowned author yet. To reach your goal, you need to find a publishing partner who can bring your project to the reading public at the right price and with professionalism. From editorial work to formatting to elegant book cover […]
Leveraging Technology Keeps Publishers Relevant
[Approximate Reading Time : 4 mins] The most important asset publishing companies have today is their strategy for use of technology. The current market provides publishers a valuable opportunity to embrace developments in STEM publishing (science, technology, engineering, and math) that will offer them a competitive advantage. The use of technology in publishing provides advantages […]
Accessibility Compliance Improves Content Marketing Performance
[Approximate Reading Time : 4 mins] The Americans with Disabilities Act was passed to ensure that individuals with disabilities have the same opportunities and rights as everyone else. When content uses accessible EPUB, people with visual, auditory, physical, speech and neurological issues can use assistive technologies that enable engagement with the information. Examples include utilizing EPUB […]