The Next Step in Publishing: Augmented Reality
[Approximate Reading Time : 4 mins] Publishers must produce books according to the way readers consume them. In today’s market readers want digital content. Yet ebook sales dropped about 10 percent in 2017 compared to 2016, according to market research figures provided by the NPD Group. It is unlikely that readers are losing interest in […]
Leveraging Technology Keeps Publishers Relevant
[Approximate Reading Time : 4 mins] The most important asset publishing companies have today is their strategy for use of technology. The current market provides publishers a valuable opportunity to embrace developments in STEM publishing (science, technology, engineering, and math) that will offer them a competitive advantage. The use of technology in publishing provides advantages […]